The AFLW season has ignited with unprecedented momentum, and the spotlight shines on Hawthorn's recent blunder. The club's oversight regarding their women's team's opening match against Melbourne on Thursday night at Ikon Park is a missed opportunity. While Hawthorn's men's team is basking in the glow of a record-breaking 90,000 membership, the women's team's debut was conspicuously ignored. This neglect raises questions about the club's commitment to gender equality and inclusivity. In contrast, Carlton's approach to fostering a 'one club' culture has been commendable. The Blues' social media video showcasing men and women bonding through dance and their inclusive actions on game day, such as Harry McKay's attendance at the women's game and the men's team's enthusiastic support, exemplify a harmonious and supportive environment. This 'one club' mentality is crucial for the success of women's sports, as evidenced by the thriving women's teams at North Melbourne, the Brisbane Lions, and Adelaide. These clubs have embraced inclusivity, with Emma Kearney, a Kangaroos champion, serving as an assistant coach for the men's team and addressing issues of inclusion and homophobia. The Crows, under the leadership of Bree Brock, have also prioritized their women's program, setting a benchmark for others to follow. The key to a successful 'one club' culture lies in consistent effort, intention, and a shared commitment to the entire football community. It's time for other clubs to take note and strive for inclusivity, ensuring that women's sports receive the recognition and support they deserve. The AFLW's future depends on it.
